Our mission is to empower Canadians to confidently manage their finances and investment journey. With personalized guidance, professional expertise, and intuitive tools, we simplify investing, making it approachable, transparent, and cost-effective for all.
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My fascination with finance began in my teens, starting with small investments in mutual funds at age 16. Over the years, my curiosity grew, and by the time I graduated university at 23, I was actively exploring the stock market and real estate opportunities.
These days, my investment strategy revolves around diversified ETFs and dividend-yielding stocks. I’ve chosen to remain semi-anonymous here to freely share my personal journey toward financial freedom and early retirement.
Starting early allowed me to steadily build a strong portfolio. I launched this blog in 2006 with a net worth of $200,000 and set a target of $1 million by 35. By 2014, I had already reached this milestone and have been documenting the journey with detailed monthly updates ever since.
Our Team
As the blog expanded, I invited several contributors to provide fresh perspectives and expert insights. You’ll find a variety of voices in our archives. Since 2020, the main authors guiding our content and strategy have included:
Liam Dupont is a professional business educator who is soon setting out on an exciting international teaching journey—stay tuned for updates! Beyond the classroom, Liam is also a personal finance writer, speaker, and advisor. His innovative approach to finance education has earned him recognition as a thought leader in curriculum design.
Liam’s insights have been featured in several of Canada’s top publications, and he frequently speaks on financial topics to diverse audiences, from university students to fellow educators.
When he’s not breaking down market trends or evaluating investment strategies, Liam enjoys staying active—whether on the basketball court or in the boxing ring, he’s always seeking a new challenge.
Recently, Liam launched an online program called “Financial Freedom Blueprint”, aimed at helping Canadians build stronger financial foundations and avoid common mistakes that can hinder long-term wealth growth.
Aiden Young
Evan Mercer is a former creative director who left the traditional sales sector in 2013 to join Aurora Bank, driven by a desire to make a meaningful difference in people’s financial lives. He shares his expertise on No-Nonsense Investing and regularly contributes to platforms such as the Investor Hub network, as well as well-known publications like WealthWise and the National Post.
Evan is passionate about a clear mission: helping Canadians steer clear of expensive, high-fee investments and guiding them toward smarter, simpler strategies for growing their wealth.